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Smart Labeling

How Digital Labels and RFID Technology Are Revolutionizing Product Identification

RFID, QR Codes, and NFC Technology Are Revolutionizing Product Identification in Production and Logistics. Smart labels optimize processes, increase efficiency, and enable seamless traceability—from the food industry to pharmaceuticals.


More and more companies are using RFID labels, QR codes, and smart labeling solutions to efficiently manage products, optimize supply chains, and prevent counterfeiting. New labeling solutions allow for seamless integration into existing processes while providing secure, automated data processing.


Figure 1: RFID labels enable contactless detection and real-time traceability of products—for efficient and transparent logistics.
Figure 1: RFID labels enable contactless detection and real-time traceability of products—for efficient and transparent logistics.

Smart Labels as the Key to Digital Transformation

Digitalization is the key driver for efficiency improvements in the economy. Companies face the challenge of optimizing their processes, reducing costs, and maintaining the highest quality standards. Smart labeling systems play a crucial role in this transformation by capturing real-time data, automating inventory management, and ensuring full product traceability.


Smart labels offer significant advantages, particularly in industries where security, traceability, and efficiency are essential:


  • Food Industry: RFID-enabled labels ensure seamless traceability across the entire supply chain. An international food manufacturer, for example, uses smart labels to quickly identify and remove affected batches in the event of a recall.

  • Pharmaceutical Industry: In pharmaceutical manufacturing, counterfeit protection and complete documentation are critical. A leading pharmaceutical company utilizes RFID labels and QR codes to authenticate medications from the production site to the pharmacy, effectively preventing counterfeiting.

  • Chemical Industry: Chemical companies must store and transport hazardous substances safely. Smart labels with RFID and QR codes allow for automated identification of chemicals and real-time access to safety information. One chemical manufacturer has improved inventory management and compliance through the use of smart labels.


Figure 2: RFID labels and QR codes ensure counterfeit protection and seamless documentation in pharmaceutical production—from manufacturing to the pharmacy.
Figure 2: RFID labels and QR codes ensure counterfeit protection and seamless documentation in pharmaceutical production—from manufacturing to the pharmacy.

A smart label integrates proven RFID technology with established labeling methods such as barcodes, as well as modern QR codes and NFC technology. This makes it possible to link products with additional information beyond production and logistics. QR codes and NFC allow consumers to use their smartphones to access product details, instructions for use, or digital product support—offering a crucial advantage for long-term customer engagement and service quality.


Figure 3: A supermarket employee scans a product using RFID or QR code technology to manage inventory and ensure traceability in the supply chain.
Figure 3: A supermarket employee scans a product using RFID or QR code technology to manage inventory and ensure traceability in the supply chain.

Modular Systems for Tailored Solutions

Not every solution fits every company—this is where b+b Automations- und Steuerungstechnik GmbH comes in. With modular systems, we develop customized labeling solutions that integrate seamlessly into existing production and logistics processes.


Our customers benefit from modular machines designed for various labeling technologies such as RFID, QR codes, and NFC. Rather than adapting the technologies themselves, we build tailor-made systems that integrate smoothly into existing operations and workflows.


Additionally, through our in-house label production under the bb labels brand, we offer fully customized labeling solutions from a single source—including software, printing and dispensing systems, and fully automated labeling solutions.


Figure 4: In laboratories, scanning sample tubes with RFID or barcode technology enables precise identification and seamless documentation of analytical data.
Figure 4: In laboratories, scanning sample tubes with RFID or barcode technology enables precise identification and seamless documentation of analytical data.

Switch to Smart Labeling Solutions Today

Smart labels are more than just an advanced labeling method—they are the key to an efficient, secure, and transparent supply chain. Would you like to learn how to integrate digital labeling solutions into your processes effectively?


Contact us for a personal consultation—we will help you find the perfect solution for your company!


Phone: +49 6068 9310-0



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